Sunday 20 February 2011

Subliminal Advertising

Scary examples of subliminal messages in TV commercials, radio adverts and print.

Subliminal perception is a deliberate process created by communication technicians, whereby you receive and respond to information and instructions without being aware of it. Messages in the form of printed words, pictures or voices presented either very rapidly or very obscurely bypass your conscious awareness. Anything consciously perceived can be evaluated, criticized, discussed, argued, and possibly rejected. Anything programmed subliminally to your subconsciousness meets no resistance. This subliminal information is stored in your brain and capable of influencing your judgment, behavior and attitudes.




The most known experiment with subliminal messaging was conducted by a marketing researcher and psychologist James Vicary in 1957 during the presentation of the movie Picnic. Every 5 seconds the words "Hungry? Eat popcorn. Drink Coca Cola" were projected for 0.003 seconds. That is extremely fast. What you see in the picture on the left, for example, flashes for 0.04 seconds. Sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively. Numerous scientific researches following these experiments confirmed beyond any doubt that subliminal messaging works. When advertising industry and government agencies understood the potential of subliminal messaging they started investing millions in developing and perfecting of subliminal techniques, which can be used not only for marketing, but also for propaganda and mind control.

Instead of the simplistic five senses of Aristotle—sight, hearing, taste, touch, and smell— there are at least thirty-seven known, differentiated sensory inputs into the brain. All of the information picked by these senses is sent to the brain and absorbed by subconsciousness, however, only very concrete and relevant data is passed to the conscious mind after it has been edited and redacted. All the rest remains ignored. A good example of this is the Cocktail Party Effect : You can talk with a friend in a crowded party and still listen and understand what he says even if the place is very noisy. You can simultaneously ignore what another nearby person is saying, but if someone over the other side of the room suddenly calls out your name, you notice that sound and respond to it immediately. Interesting that certain words like SEX, BLOOD, DEATH, FUCK and such have the same effect in triggering your attention as your name.

The most common subliminal message is S E X.


Screenshot from Clone High (E09)


Another technique is to write numerous SEXes in interweaving mosaic-like manner on a transparent overlay which can be superimposed onto any photograph at any intensity level desired. So in the next image there are many transparent words SEX written all over her face: forehead, lips, hair, chin etc. That's besides the crown concealing the word SEX in its design.



SUBLIMINAL MESSAGES IN ADVERTISING















The ability to see subliminal embeds can be developed and perfected. As in anything else, the more you do it, the better you get. I suggest you to take this fun test to see how perceptive you are and train your vision to see subliminal messages.

Did you notice my subliminal message in the text? S E and X letters were made bold.


Tom Kelly-Lord
Spinning Hat

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