Sunday 13 March 2011

Day V Lately - Pulse and Thunder (Yellow pages advert)

Who is Day V Lately? Where can I hear the song? £10,000 up for grabs! Awesome! What an interesting marketing campaign.



Well i was wrong. Day V lately wasn't a real DJ from the 90's. It was all part of a clever marketing campaign. Yellow pages even set Day V up with an humorously awful fake website.

Yellow pages have also hidden 10 Day V lately records in 10 small vinyl shops for you to find, like a music treasure hunt. One winner will recieve £10,000!



Here is the full length track you've been waiting for. Whilst it plays have a browse through our new range of products, we have some great new releases and would love to know what you think!


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