Over the course of the last decade, an array of viral marketing campaigns have come and gone with varying degrees of success. Viral marketing has evolved over the course of the last decade from a rather obscure Internet phenomenon to a massive, multi-million dollar marketing tool employed by agencies and brands the world over. With that said, here are some of the better examples of viral marketing in the last decade.
Samsung
Samsung's clip of LED-illuminated sheep running around the Welsh countryside continues to generate interest throughout the Internet. The clip has attracted nearly 8.5 million views on YouTube and continues to be the topic of discussion on blogs across the web. The "is it real or not" quality proves once again to be YouTube gold.
Levi's
"Guys backflip into jeans" generated a staggering 2.5 million views on YouTube in only one week. As of June 23, the brief ad has been viewed more than 14 million times across an array of video-sharing sites. Though the ad has received a large amount of exposure, it also looks suspiciously like the Ray-Ban ad mentioned earlier. The concept is recycled, to say the least, but has still managed to attract considerable attention.
Transport for London
Transport for London launched its "Do the Test" campaign in 2008 to raise awareness among vehicle drivers of cyclists on the road. The governmental body was only targeting 150,000 people around the London area; however, their brilliant video attracted many more. After the first month of the campaign, the video garnered over 5.5 million views. It became the 4th most popular video in the world according to the Video Viral Chart, the second most blogged about video in the world for March 2008, and has generated more than 6.7 million views on YouTube alone. That's a lot more than 150,000 people!
Blood Bath range
Spinning Hat's controversial viral video promoting their ever popular blood bath range. Check the range here!
Guitar Hero
In order to promote "Guitar Hero World Tour," the makers of the addictive game released this three-and-a-half minute clip to YouTube. The video generated considerable buzz on YouTube as it went on to rack up more than 2 million views. Even after it was revealed that this was a professionally made video, most viewers conceded that it was still a pretty cool stunt. Interestingly enough, this seemingly obscure video generated more YouTube views then the "professionally" produced Guitar Hero ad staring German supermodel Heidi Klum.
Tom Kelly-Lord
Spinning Hat
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